FundzKnowledge Base
Your targeting

Multiple ICPs

Serve more than one kind of customer? Add an ICP for each client, niche or second market, and Fundz scores a separate list of leads for each one every morning.

Who has it

Your main ICP is the targeting you already set on Account, Targeting. Strategic adds two more, three in total. On other plans the More ICPs panel shows what it does with a link to see Strategic.

Add an ICP

  1. 1
    Open Account, Targeting and expand More ICPs.
  2. 2
    Click Add an ICP and give it a name, for example Client: Acme Staffing or Fintech in Texas.
  3. 3
    Describe who the list is for: the companies, the size, and the moment that makes them a good lead.
  4. 4
    Pick its Industries, Locations and Company size. These are the same pickers as your main ICP, so every value is one Fundz can match.
  5. 5
    Click Save ICPs. New and changed ICPs are scored right away, and their lists appear on your dashboard in a few minutes.
Pause one without deleting it

Untick Active on an ICP to stop scoring it while keeping its settings.

Where the lists show up

Your dashboard

Your daily leads have an ICP switch. Choose an ICP to see its own scored list; choose your main one to go back.

Your daily briefing

The morning briefing email adds today's list for each extra ICP below your main leads.

Scored every morning

Each active ICP is rescored daily, the same way as your main list.
Built for people who serve clients

Agencies, recruiters and consultants can keep one list per client. Pair it with Client briefs to send each client a brief on their market.

Related: Targeting and Daily leads.

Last updated October 2026

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