An S&P 500 company turns new funding rounds into weekly leads for thousands of sellers
The challenge
The sales strategy team runs a weekly program that turns newly funded companies into leads for the field. Each week an analyst reviews the latest funding rounds, confirms each one against its original source, and sends it to the rep who owns that account.
A lead that is late or wrong wastes a seller’s time, and in front of a customer it costs credibility. The data providers the team already used could not show where a funding record came from, so every lead had to be checked by hand before it could go out.
How Fundz helped
The team ran a structured evaluation of Fundz against several other data providers, including a test export of a full week of funding data with headlines and links. Fundz delivered the timeliness, accuracy and verification they needed.
They chose Fundz for three reasons:
Results
“We are very pleased to share that Fundz is working well for us. Every week we curate funding leads with headlines and source links, leveraged by our global sales team. We plan to continue with Fundz.”
- Fundz now powers the team’s weekly funding lead program.
- Every lead reaches the field with its headline and a link to the original source.
- The team chose to keep Fundz at the center of one of its most important sales processes.