Position
Chief Product Officer
Company
SOCi
Description
SOCi Inc., the leading CoMarketing Cloud for multi-location enterprises, today announced the appointment of Falk Gottlob as the company's new Chief Product Officer. With a rich background in product development and management at SaaS and tech organizations such as Microsoft, SalesForce, Adobe, and more, Gottlob's hire comes at an opportune time. SOCi will continue to spearhead innovations in AI and automation following its landmark $120 million funding round earlier this year and the launch of its AI-driven Genius product line, which provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months