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Known Hires Former Apple/Beats & Tiktok Exec Todd Triplett As Global Executive Creative Director

Jun 12, 2023over 2 years ago

Position

Head of Design

Company

KNOWN

Aya Baeshean
New YorkBrand MarketingMachine LearningArtificial IntelligenceMarketingAdvertisingAnalytics

Description

Jordan Schultz tapped to lead Known Social, Aya Baeshean appointed to Head of Design","Media, data, strategy and creative agency Known announced today that Todd Triplett has been named its first Global Executive Creative Director, overseeing all creative development, production and optimization for the agency's roster of consumer brand clients. Triplett joins Known on the heels of co-leading TikTok's Creative Lab and, prior, leading creative teams at Apple/Beats by Dre, Ikea, Remy Martin and several creative agencies including Havas, Deutsch NY and Superfly. He will report to Mark Feldstein, President of Known Studios.","As Head of Social for Known, Schultz will oversee a cross-functional team of social creatives, platform experts and analysts

Company Information

Company

KNOWN

Location

New York, United States

About

Known, named to the 2023 Ad Age's Agency A-List, is a marketing agency engineered for the unprecedented challenges and opportunities facing marketers today. Our operating system pairs Ph.D. data scientists with award-winning creatives, expert research teams and strategists who leverage machine learning, AI and the company's proprietary media operating system, called Skeptic (named Best Marketing Analytics Platform by Digiday) to help marketers win right now. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines. In 2022, Digiday named Known 'Most Innovative Media Agency' and 'Most Innovative Independent Agency', citing that Known "upended the agency industry by showing their clients what best-in-class looks like" and called Known "an Iron Man suit of data science and creativity." Clients span the leading brands in entertainment, fintech, media, technology, CPG, healthcare, real estate, sports, and more. Known has 400+ employees in six U.S. cities including New York, Los Angeles, San Francisco, Seattle, Austin, and Boston. Named 2x Promax Agency of the Year and awarded Fast Company's World Changing Ideas, Known has won multiple awards from the Emmys, Clios, Effies, Cannes Lions, Promax and more.

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