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Mapp Announces Appointment of Eric Lubow as New Chief Product & Technology Officer

PRIVATEMay 24, 2023

Position

Chief Technology Officer

Company

Mapp

Eric Lubow
eric.lubow@mapp.com
SoftwareAdvertisingArtificial IntelligenceSaaSAnalyticsMachine LearningMarketingMarketing AutomationDigital Marketing

Description

Mapp, the international provider of insight-led customer experiences, has today announced the appointment of Eric Lubow to the position of Chief Product & Technology Officer. In this role, Eric will lead all aspects of Mapp Cloud's technologies, leveraging more than 20 years of executive engineering and technology leadership in MarTech.

Other recent leadership changes in Advertising and SaaS

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

Mapp

About

Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the insight-based customer experience platform Mapp Cloud, marketing decision-makers have more time for what matters and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, companies easily and effectively gain cross-channel customer insights from data, which in turn enable highly personalized marketing activities. Mapp's customers also benefit from tailored and self-optimizing cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent in the ideal marketing channel, at the optimal time and with the right contact frequency. Thanks to powerful one-to-one personalization, maximum engagement as well as long-term customer retention are achieved. More info here.

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Mapp changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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