Position
Chief Marketing Officer
Company
Kinaxis
Description
Kinaxis® Inc. , the leading provider of supply chain management solutions, today announced Margaret Franco as chief marketing officer. Reporting to President and CEO John Sicard, Franco will lead the global marketing organization, including advertising and brand strategy, marketing communications, product and solution marketing, digital marketing, demand generation and business development.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months