2X Acquires Straightarrow To Form The World’S Largest B2B Maas Organization
Nov 01, 2023•about 2 years ago
Acquiring Company
2X
Acquired Company
StraightArrow Corporation
Berwyn
PasigContent MarketingDigital MarketingMarketingAdvertisingSocial Media ManagementSocial Media MarketingContent MarketingSeoBrand MarketingWeb DesignDigital MarketingMarketingAdvertisingConsultingDescription
2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B) sector, announced today its acquisition of StraightArrow Corporation, a leading provider of creative process outsourcing (CPO) with operations in Manila, Philippines.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed