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2X Acquires Straightarrow To Form The World’S Largest B2B Maas Organization

Nov 01, 2023

Acquiring Company

2X

Acquired Company

StraightArrow Corporation

MalvernPasigMarketingDigital MarketingContent MarketingAdvertisingMarketingConsultingDigital MarketingBrand MarketingContent MarketingSocial Media MarketingSocial Media ManagementWeb DesignSEO

Description

2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B) sector, announced today its acquisition of StraightArrow Corporation, a leading provider of creative process outsourcing (CPO) with operations in Manila, Philippines.

Other recent acquisitions in Marketing and Digital Marketing

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Company Information

Company

2X

Location

Malvern, Pennsylvania, United States

About

2X was founded in 2017 and pioneered marketing as a service (MaaS), a new operating model designed to bring scale to revenue and marketing leaders. The MaaS model covers a full range of offerings, including marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing (ABM), analytics, creative services, and marketing transformation consulting. The client roster includes enterprise-sized organizations as well as private equity portfolio companies that require both growth and efficiency in their marketing. 2X is a certified partner of many of the leading RevTech platforms, including 6sense, Salesforce, Adobe Marketo Engage, Drift, HubSpot, Bombora, and Google, among others. The company is ranked in the top 30% of the Inc. 5000 list of fastest-growing companies in the U.S. More information can be found at www.2X.marketing.

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Frequently asked

Who acquired StraightArrow Corporation?

StraightArrow Corporation was acquired by 2X, based in Malvern. The deal was reported on November 1, 2023. 2X was founded in 2017 and pioneered marketing as a service (MaaS), a new operating model designed to bring scale to revenue and marketing leaders. 2X is privately held and operates in Marketing.

When did 2X acquire StraightArrow Corporation?

2X's acquisition of StraightArrow Corporation was reported on November 1, 2023. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does StraightArrow Corporation do?

Headquartered in Manila, Philippines, StraightArrow provides offshore creative services and marketing support to implement other businesses’ marketing strategies. It is privately held, operating in Advertising, and is based in Pasig.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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