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Pmg Acquires Camelot Strategic Marketing & Media, Expanding Services To Drive Transformational Impact

Oct 02, 2023almost 2 years ago

Acquiring Company

Dallas Global MarTech PMG

Acquired Company

Camelot

MarketingAdvertising

Description

PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an independent, global full-funnel marketing and technology company headquartered in Fort Worth, Texas.

Company Information

Company

Dallas Global MarTech PMG

About

PMG is a global marketing services and technology company. They focus on helping brands navigate modern commerce through integrated strategies. The company has a strong portfolio including leading retail brands. PMG aims to unlock revenue growth for clients through data-driven insights.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed