Acquiring Company
Her Campus Media
Acquired Company
Zfluence
BostonAustinAdvertisingFashionSocial MediaSocial Media ManagementAdvertisingE CommerceFashionDescription
As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, announced that it has acquired Zfluence, a platform connecting brands with passionate young content creators. This new addition to the Her Campus Media family reinforces its position as the preferred Gen Z marketing solution for the world's leading brands, powering authentic and organic collaborations between companies and the highly sought-after Gen Z demographic.
Quick answer
Her Campus Media is acquiring Zfluence, announced October 26, 2023. Her Campus Media is based in Boston, Massachusetts, United States.
- How much did Her Campus Media pay for Zfluence?
- The deal value was not disclosed.
- What does Her Campus Media do?
- Her Campus Media is the #1 media portfolio for college women and Gen Z, and reaches hundreds of millions of readers and social followers across its family of brands, including Her Campus, Spoon University, College..
- Where are Her Campus Media and Zfluence based?
- Her Campus Media is based in Boston, Massachusetts, United States. Zfluence is based in Austin, Texas, United States.
Source: Fundz verified event record.
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Who to call at Her Campus Media, and when
When Her Campus Media changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Her Campus Media raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Her Campus Media, from your own LinkedIn network
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Frequently asked
Who acquired Zfluence?
Zfluence was acquired by Her Campus Media, based in Boston. The deal was reported on October 26, 2023. Her Campus Media is privately held and operates in Advertising.
When did Her Campus Media acquire Zfluence?
Her Campus Media's acquisition of Zfluence was reported on October 26, 2023. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Zfluence do?
Founded in March 2019, Zfluence is a marketing platform that connects brands and the influential Gen Z consumers who authentically love them. It is privately held, operating in Advertising, and is based in Austin.
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