Position
Chief Executive Officer
Company
Sport Group
BurgheimManufacturingSportsFashionDescription
Sport Group announced the appointment of Alejandro Pena as Chief Executive Officer, effective immediately. With over 25 years of experience, he previously led Keter Group and is set to drive innovation and growth at Sport Group.
Quick answer
Sport Group Appoints Alejandro Pena as Chief Executive Officer (April 10, 2025). Sport Group is based in Burgheim, Bavaria, Germany.
- Who is the new Chief Executive Officer at Sport Group?
- Sport Group named Alejandro Pena Chief Executive Officer, announced April 10, 2025.
- What did Sport Group announce on April 10, 2025?
- Sport Group announced the appointment of Alejandro Pena as Chief Executive Officer, effective immediately. With over 25 years of experience, he previously led Keter Group and is set to drive innovation and growth at Sport Group.
- What does Sport Group do?
- Sport Group is the global leader in artificial turf systems and polyurethane-based sports and recreational surface solutions.
- Where is Sport Group based?
- Sport Group is based in Burgheim, Bavaria, Germany.
- Which similar companies made leadership changes around the same time?
- Puma SE (April 3, 2025), KANE Footwear (May 6, 2025), Ortovox (February 28, 2025) and Ciele Athletics (April 8, 2025) also announced leadership changes within 45 days of Sport Group.
Source: Fundz verified event record.
Other recent leadership changes in Sports and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- PUMA Appoints Arthur Hoeld as Chief Executive Officer (April 3, 2025)
- Kane Footwear Appoints Mark Tarnuzzer as Chief Marketing Officer (May 6, 2025)
- Ortovox Appoints Stefan Kohlbauer as Managing Director (February 28, 2025)
- Ciele Athletics Appoints Jano Arabaghian as Chief Executive Officer (April 8, 2025)
- VF Corp. Appoints Abhishek Dalmia as Chief Operating Officer (April 8, 2025)
- Sportsman’s Warehouse Promotes Susan Sanderson to Chief Marketing Officer (April 3, 2025)
Who to call at Sport Group, and when
A new leader at Sport Group brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Sport Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Sport Group, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Sport Group. With Fundz connected, it knows.
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Fundz sees it the moment Sport Group changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Sport Group changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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