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Sport Group Appoints Alejandro Pena As Chief Executive Officer

Apr 10, 2025•8 months ago

Position

Chief Executive Officer

Company

Sport Group

Alejandro Pena
BurgheimSportsFashionManufacturing

Description

Sport Group announced the appointment of Alejandro Pena as Chief Executive Officer, effective immediately. With over 25 years of experience, he previously led Keter Group and is set to drive innovation and growth at Sport Group.

Company Information

Company

Sport Group

Location

Burgheim, Bavaria, Germany

About

Sport Group is the global leader in artificial turf systems and polyurethane-based sports and recreational surface solutions. With a portfolio of pioneering brands and a presence in over 70 countries, Sport Group delivers high-performance, sustainable surfaces for professional sports venues, schools, parks, and residential applications. Its brands include AstroTurf, SYNLawn, Polytan, Rekortan, and Laykold.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months