Position
Chief Executive Officer
Company
Puma SE
HerzogenaurachManufacturingSportsFashionRetailSporting GoodsDescription
Arthur Hoeld has been appointed as the new CEO of PUMA, taking over from Arne Freundt. With extensive experience in the sports industry, Arthur is expected to lead PUMA into a new chapter of growth and strength.
Quick answer
PUMA Appoints Arthur Hoeld as Chief Executive Officer (April 3, 2025). Puma SE is based in Herzogenaurach, Bavaria, Germany.
- Who is the new Chief Executive Officer at Puma SE?
- Puma SE named Arthur Hoeld Chief Executive Officer, announced April 3, 2025.
- What did Puma SE announce on April 3, 2025?
- Arthur Hoeld has been appointed as the new CEO of PUMA, taking over from Arne Freundt. With extensive experience in the sports industry, Arthur is expected to lead PUMA into a new chapter of growth and strength.
- What does Puma SE do?
- Puma SE is a globally recognized sportswear manufacturer known for its athletic and casual footwear, apparel, and accessories.
- Where is Puma SE based?
- Puma SE is based in Herzogenaurach, Bavaria, Germany.
- Which similar companies made leadership changes around the same time?
- Sportsman’s Warehouse (April 3, 2025), Kontoor Brands (April 1, 2025), VF Corporation (April 8, 2025) and Ecco (March 28, 2025) also announced leadership changes within 45 days of Puma SE.
Source: Fundz verified event record.
Other recent leadership changes in Sports and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Sportsman’s Warehouse Promotes Susan Sanderson to Chief Marketing Officer (April 3, 2025)
- Kontoor Brands Appoints Jamie Givens as Managing Director, EMEA (April 1, 2025)
- VF Corp. Appoints Abhishek Dalmia as Chief Operating Officer (April 8, 2025)
- Ecco Names Neal Taylor as Chief Executive Officer of Americas (March 28, 2025)
- Sport Group Appoints Alejandro Pena as Chief Executive Officer (April 10, 2025)
- Revlon Appoints Ralph Marshall as Chief Information and Digital Officer (March 24, 2025)
Who to call at Puma SE, and when
A new leader at Puma SE brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Puma SE raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Puma SE, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Puma SE. With Fundz connected, it knows.
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Fundz sees it the moment Puma SE changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Puma SE changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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