Fundz

Sportsman’s Warehouse Promotes Susan Sanderson to Chief Marketing Officer

PUBLIC · SPWHApr 03, 2025

Position

Chief Marketing Officer

Company

Sportsman’s Warehouse

Susan Sanderson
ssanderson@sportsmans.com
West JordanManufacturingE CommerceFashionRetailSporting Goods

Description

Sportsman’s Warehouse Holdings, Inc. announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company’s leadership in an area essential to its growth plans.

Quick answer

Sportsman’s Warehouse Promotes Susan Sanderson to Chief Marketing Officer (April 3, 2025). Sportsman’s Warehouse is based in West Jordan, Utah, United States.

Who is the new Chief Marketing Officer at Sportsman’s Warehouse?
Sportsman’s Warehouse named Susan Sanderson Chief Marketing Officer, announced April 3, 2025.
What did Sportsman’s Warehouse announce on April 3, 2025?
Sportsman’s Warehouse Holdings, Inc. announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company’s leadership in an area essential to its growth plans.
What does Sportsman’s Warehouse do?
Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between.
Where is Sportsman’s Warehouse based?
Sportsman’s Warehouse is based in West Jordan, Utah, United States.
Which similar companies made leadership changes around the same time?
Puma SE (April 3, 2025), Revlon (March 24, 2025), L'azurde (March 16, 2025) and Mattress Firm (March 5, 2025) also announced leadership changes within 45 days of Sportsman’s Warehouse.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Sportsman’s Warehouse, and when

A new leader at Sportsman’s Warehouse brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day Sportsman’s Warehouse raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Sportsman’s Warehouse, from your own LinkedIn network

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Company Information

Company

Sportsman’s Warehouse

Location

1475 West 9000 South

West Jordan, Utah, United States

About

Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.

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ML-powered predictions for Sportsman’s Warehouse's next move

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Sportsman’s Warehouse changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.