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Ryff Appoints Steve COX As CEO and Shirley Richter Hughes As Corporate VP of Sales

PRIVATEJun 11, 2024•about 2 years ago

Position

Vice President

Company

Ryff

Shirley Richter Hughes

Los AngelesAdvertisingArtificial IntelligenceMarketingmarketing & advertising

Description

Ryff has appointed Steve Cox, a veteran of Amazon Prime Video, as its new CEO. Additionally, the company has hired Shirley Richter Hughes as corporate vice president of sales and customer experience.

Company Information

Company

Ryff

Location

6430 Sunset Boulevard

Los Angeles, California, United States

About

Ryff is part of a new breed of Hollywood player, rewriting the rules of product placement using our proprietary AI technology. We virtually insert products into fully mastered and edited content including library content on OTT. Ryff is opening up new inventory so brands can reach previously unreachable audiences and build cultural relevance.

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