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Wiland, Inc. Appoints Mike Gingell As CEO

May 02, 2024over 1 year ago

Position

Chief Executive Officer

Company

WILAND, INC.

Mike Gingell
NiwotArtificial IntelligenceMarketingAdvertisingAnalytics

Description

Wiland, Inc. Board of Directors announced the appointment of Mike Gingell as the new CEO, effective April 29. Mike Gingell is tasked with building stronger client relationships, expanding services, attracting new clients, embracing new technologies, and incorporating AI to provide data solutions to clients across various industries, channels, and markets.

Company Information

Company

WILAND, INC.

Location

7420 East Drycreek Parkway

Niwot, Colorado, United States

About

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain more customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months