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BSN SPORTS Appoints Avery Jessup as Chief Commercial Officer

PRIVATEFeb 19, 2026

Position

Chief Commercial Officer

Company

BSN SPORTS

Avery Jessup
TexasManufacturingSportsFashionRetail

Description

BSN SPORTS has announced the appointment of Avery Jessup as Chief Commercial Officer. In this newly created role, he will lead the company's commercial strategy and strengthen execution across various channels.

Quick answer

BSN SPORTS Appoints Avery Jessup as Chief Commercial Officer (February 19, 2026). BSN SPORTS is based in Texas, United States.

Who is the new Chief Commercial Officer at BSN SPORTS?
BSN SPORTS named Avery Jessup Chief Commercial Officer, announced February 19, 2026.
What did BSN SPORTS announce on February 19, 2026?
BSN SPORTS has announced the appointment of Avery Jessup as Chief Commercial Officer. In this newly created role, he will lead the company's commercial strategy and strengthen execution across various channels.
What does BSN SPORTS do?
BSN SPORTS is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment to high schools, colleges, clubs, and youth organizations.
Where is BSN SPORTS based?
BSN SPORTS is based in Texas, United States.
Which similar companies made leadership changes around the same time?
YETI (February 19, 2026), Wakefit (February 13, 2026), Decathlon Singapore (February 26, 2026) and Dana Holding (February 12, 2026) also announced leadership changes within 45 days of BSN SPORTS.

Source: Fundz verified event record.

Other recent leadership changes in Sports and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at BSN SPORTS, and when

A new leader at BSN SPORTS brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day BSN SPORTS raises, hires an executive or expands, scored against what you sell
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Company Information

Company

BSN SPORTS

Location

Texas, United States

About

BSN SPORTS is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment to high schools, colleges, clubs, and youth organizations. A division of Varsity Brands, it focuses on providing game-changing solutions through local partnerships and a wide selection of products. With over 3,000 employees, BSN SPORTS has been elevating participation in team sports since 1972.

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BSN SPORTS changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.