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Misto Holdings Appoints Keun-Chang (Kevin) Yoon as President and CEO

PRIVATEMar 01, 2026

Position

President

Company

Misto Holdings

Keun-Chang (Kevin) Yoon
South KoreaSportsFashionRetail

Description

Misto Holdings has announced a leadership transition where founder Gene Yoon becomes Honorary Chairman and his son, Kevin Yoon, takes on the role of President and Chief Executive Officer. This planned succession aims to enhance corporate governance and support long-term growth.

Quick answer

Misto Holdings Appoints Keun-Chang (Kevin) Yoon as President and CEO (March 1, 2026). Misto Holdings is based in South Korea.

Who is the new President at Misto Holdings?
Misto Holdings named Keun-Chang (Kevin) Yoon President, announced March 1, 2026.
What did Misto Holdings announce on March 1, 2026?
Misto Holdings has announced a leadership transition where founder Gene Yoon becomes Honorary Chairman and his son, Kevin Yoon, takes on the role of President and Chief Executive Officer. This planned succession aims to enhance corporate governance and support long-term growth.
What does Misto Holdings do?
Misto Holdings is a South Korean brand house that manages popular sports brands such as Fila, Titleist, and FootJoy.
Where is Misto Holdings based?
Misto Holdings is based in South Korea.
Which similar companies made leadership changes around the same time?
Sportscape Group (March 1, 2026), Dunlop Sports Americas (March 2, 2026), Decathlon Singapore (February 26, 2026) and BSN SPORTS (February 19, 2026) also announced leadership changes within 45 days of Misto Holdings.

Source: Fundz verified event record.

Other recent leadership changes in Sports and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Misto Holdings, and when

A new leader at Misto Holdings brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day Misto Holdings raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Misto Holdings, from your own LinkedIn network

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Company Information

Company

Misto Holdings

Location

South Korea

About

Misto Holdings is a South Korean brand house that manages popular sports brands such as Fila, Titleist, and FootJoy. The company has undergone a significant generational leadership shift, transitioning from founder-driven management to a governance model aimed at long-term growth. With a focus on institutionalized leadership, Misto Holdings generates approximately $3.08 billion in annual revenue, primarily in sportswear and golf.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.