Position
Senior Vice President
Company
YETI
AustinManufacturingConsumer GoodsE CommerceFashionRetailProduct DesignDescription
YETI Holdings, Inc. has announced the appointment of Scott Bomar as Chief Financial Officer, effective February 23, 2026. He succeeds Mike McMullen, who has served in the role for a decade and will transition to an advisory position.
Quick answer
YETI Appoints Scott Bomar as Chief Financial Officer (February 19, 2026). YETI is based in Austin, Texas, United States.
- Who is the new Senior Vice President at YETI?
- YETI named Scott Bomar Senior Vice President, announced February 19, 2026.
- What did YETI announce on February 19, 2026?
- YETI Holdings, Inc. has announced the appointment of Scott Bomar as Chief Financial Officer, effective February 23, 2026. He succeeds Mike McMullen, who has served in the role for a decade and will transition to an advisory position.
- What does YETI do?
- YETI is a global designer, retailer, and distributor of innovative outdoor products, including coolers, drinkware, backpacks, and bags.
- Where is YETI based?
- YETI is based in Austin, Texas, United States.
- Which similar companies made leadership changes around the same time?
- Wakefit (February 13, 2026), Bath & Body Works (February 25, 2026), Dana Holding (February 12, 2026) and Revlon (February 11, 2026) also announced leadership changes within 45 days of YETI.
Source: Fundz verified event record.
Other recent leadership changes in Consumer Goods and E Commerce
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Wakefit Appoints Parul Gupta as Chief Financial Officer (February 13, 2026)
- Michael Wu Steps Down as Chief Legal Officer at Bath & Body Works, Search for Replacement Initiated (February 25, 2026)
- Dana Incorporated Appoints Byron Foster as Chief Executive Officer (February 12, 2026)
- Revlon Appoints Mario Rivera as Chief Operations Officer (February 11, 2026)
- United Distributors Pakistan Limited Appoints Asad Abdulla as Chief Executive Officer (March 2, 2026)
- Arvind Limited Appoints Rajarshi Ghosh as Chief Executive Officer (January 23, 2026)
Who to call at YETI, and when
A new leader at YETI brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day YETI raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at YETI, from your own LinkedIn network
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YETI changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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