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Yoyi Tech Acquires Linkflow, Closes $20 Million D+ Round Financing, And Leads The Industry In Omnichannel Intelligent Marketing

Aug 26, 2022•over 3 years ago

Acquiring Company

YOYI TECH

Acquired Company

LinkFlow

BeijingDigital MarketingMarketingAdvertising

Description

In a recent news release, the Omnichannel intelligent marketing platform service provider YOYI TECH announced the acquisition of LinkFlow, an industrial frontrunner in Customer Data Platform (CDP). In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment(SVIC), NewQuest Capital under TPG, and Zhejiang SilkRoad Fund. The acquisition and the new funding reinforce YOYI TECH's leadership position in MarTech industry.

Company Information

Company

YOYI TECH

Location

Beijing, Beijing, China

About

Founded in 2007, YOYI TECH is the leading player in omnichannel intelligent marketing. Through its cutting edge Adverting, Data and Marketing clouds as well as its big data and AI, YOYI TECH is aiming at providing the best products and services to enable clients on digital marketing transformation. With its rich experience in successfully serving 60% of Fortune 500 companies, YOYI TECH provides full solutions in helping clients acquire new customers, improve customer experience and drive business growth. For more information about YOYI TECH, visit: Website: www.yoyi.com.cn SOURCE YOYI TECH

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed