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Franklin Madison Acquires Sequel Response, A Leading Direct Marketing Agency

PRIVATEAug 04, 2022

Acquiring Company

Franklin Madison

Acquired Company

SeQuel Response

TennesseeFinancial ServicesMarketingAdvertisingMarketing

Description

Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response.

Quick answer

Franklin Madison is acquiring SeQuel Response, announced August 4, 2022. Franklin Madison is based in Tennessee, United States.

How much did Franklin Madison pay for SeQuel Response?
The deal value was not disclosed.
What does Franklin Madison do?
An industry leader with over 50 years of experience, Franklin Madison helps build financial security for individuals and families by delivering industry-leading insurance products through its brand partners.
Where are Franklin Madison and SeQuel Response based?
Franklin Madison is based in Tennessee, United States.
Who are the decision-makers at Franklin Madison?
Fundz holds 2 contacts at Franklin Madison. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Financial Services and Marketing

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Company Information

Company

Franklin Madison

Location

Tennessee, United States

About

An industry leader with over 50 years of experience, Franklin Madison helps build financial security for individuals and families by delivering industry-leading insurance products through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. FM Engage, a division of Franklin Madison, is a direct marketing agency that uses the power of 50 years of proprietary data to deliver direct response marketing and data services. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit franklin-madison.com or follow us on LinkedIn, Instagram, or Twitter at @frnklnmadison.

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Frequently asked

Who acquired SeQuel Response?

SeQuel Response was acquired by Franklin Madison, based in Tennessee. The deal was reported on August 4, 2022. An industry leader with over 50 years of experience, Franklin Madison helps build financial security for individuals and families by delivering industry-leading insurance products through its brand partners. Franklin Madison is privately held and operates in Financial Services.

When did Franklin Madison acquire SeQuel Response?

Franklin Madison's acquisition of SeQuel Response was reported on August 4, 2022. Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does SeQuel Response do?

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands eager to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. It is privately held, operating in Advertising.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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