Barkley Acquires Smiths Agency To Deepen Its Expertise In The Food & Beverage Category
Acquiring Company
BarkleyOKRP
Acquired Company
Smiths Agency
Kansas CityAdvertisingMarketingBrand MarketingFood And BeverageMarketingDescription
Barkley, one of the largest independent creative idea companies in the U.S., acquired Smiths Agency, an independent marketing company focused on delivering world-class ideas and strategies for food and beverage brands. Smiths has 45 employees with a client roster that includes Premier Protein, NatureSweet Tomatoes, Spangler Candy (including the Dum-Dums brand), Amy's Kitchen and Eggland's Best Inc.
Quick answer
BarkleyOKRP is acquiring Smiths Agency, announced September 12, 2022. BarkleyOKRP is based in Kansas City, Missouri, United States.
- How much did BarkleyOKRP pay for Smiths Agency?
- The deal value was not disclosed.
- What does BarkleyOKRP do?
- BarkleyOKRP is a leading independent agency formed by the merger of independent agencies Barkley and OKRP.
- Where are BarkleyOKRP and Smiths Agency based?
- BarkleyOKRP is based in Kansas City, Missouri, United States.
- Who are the decision-makers at BarkleyOKRP?
- Fundz holds 1 contact at BarkleyOKRP. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at BarkleyOKRP, and when
When BarkleyOKRP changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day BarkleyOKRP raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at BarkleyOKRP, from your own LinkedIn network
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Frequently asked
Who acquired Smiths Agency?
Smiths Agency was acquired by BarkleyOKRP, based in Kansas City. The deal was reported on September 12, 2022. BarkleyOKRP is a leading independent agency formed by the merger of independent agencies Barkley and OKRP. BarkleyOKRP is privately held and operates in Advertising.
When did BarkleyOKRP acquire Smiths Agency?
BarkleyOKRP's acquisition of Smiths Agency was reported on September 12, 2022. Barkley, one of the largest independent creative idea companies in the U.S., acquired Smiths Agency, an independent marketing company focused on delivering world-class ideas and strategies for food and beverage brands. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Smiths Agency do?
Smiths Agency is an independent marketing company laser focused on delivering world-class ideas and strategies for food and beverage brands. Our experience spans over 100 brands in 20 years, from icons to startups. It is privately held, operating in Food And Beverage.
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