Barkley Acquires Smiths Agency To Deepen Its Expertise In The Food & Beverage Category
Sep 12, 2022•about 3 years ago
Acquiring Company
BarkleyOKRP
Acquired Company
Smiths Agency
Kansas CityMarketingBrand MarketingAdvertisingFood And BeverageMarketingDescription
Barkley, one of the largest independent creative idea companies in the U.S., acquired Smiths Agency, an independent marketing company focused on delivering world-class ideas and strategies for food and beverage brands. Smiths has 45 employees with a client roster that includes Premier Protein, NatureSweet Tomatoes, Spangler Candy (including the Dum-Dums brand), Amy's Kitchen and Eggland's Best Inc.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed