Bazaarvoice Acquires The Affable.Ai Creator Marketing Platform, Becoming The First-Of-A-Kind Integrated Creator Platform

Oct 10, 2023•almost 2 years ago

Acquiring Company

Bazaarvoice

Acquired Company

Affable.ai

AustinSoftwareContent MarketingMachine LearningArtificial IntelligenceMarketingAdvertisingAnalytics

Description

Bazaarvoice, the leading provider of full-funnel authentic user-generated content solutions, announced today the acquisition of the affable.ai platform from Affable Technologies. With the affable.ai platform, Bazaarvoice adds creator discovery and management technology to its existing creator-managed services. This ensures clients can build a creator marketing strategy with the choice of service options that best suits their social commerce needs.

Company Information

Company

Bazaarvoice

Location

Austin, Texas, United States

About

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed