Big Rock Brands Acquires Fish Consulting

Sep 07, 2023•almost 2 years ago

Acquiring Company

Big Rock Intermediate

Acquired Company

Fish Consulting

Social Media MarketingContent MarketingSeoWeb DesignDigital MarketingMarketingAdvertisingHospitalityMarketingAdvertising

Description

Big Rock Brands, a private-equity owned holding company specializing in serving the marketing needs of the franchising sector, announced today the acquisition of Fish Consulting, LLC, a Fort Lauderdale-based national communications firm. With the acquisition, Big Rock Brands adds to its growing portfolio of agencies dedicated to providing a full suite of integrated marketing solutions to emerging and established franchisors, franchisees, and other multi-location businesses.

Company Information

Company

Big Rock Intermediate

About

(Big Rock Brands)Big Rock Intermediate is a private-equity owned holding company of marketing services companies specializing in franchising. Big Rock was founded in 2020 when investment partners Greens Farms Capital, LLC and Landon Capital Partners, LLC acquired 919 Marketing, Inc. in partnership with 919's CEO and Founder David Chapman. Big Rock has since acquired Ceralytics, a pioneering content intelligence platform that uses predictive analytics and natural language processing to drive audiences to engage and convert; NetSearch Digital Marketing, an Internet marketing firm specializing in SEO, PPC and web design for local and national clients; and ClickCulture, an award-winning web development, graphic design, and digital marketing company. The three companies operate under the 919 Marketing brand. For more information contact Michael Kessler, Managing Partner of Greens Farms Capital at 917-743-0527 or mkessler@greensfarmscapital.com.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed