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Adams Outdoor Advertising Completes Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory to Expand Footprint

Nov 01, 2024•about 1 year ago

Acquiring Company

Adams Outdoor Advertising

Acquired Company

Kegerreis Outdoor Advertising

LansingChambersburgmarketing & advertisingAdvertisingMarketingAdvertising

Description

Adams Outdoor Advertising is thrilled to announce the acquisition of all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC. This strategic acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States, offering unparalleled visibility to advertisers in Charlotte.

Company Information

Company

Adams Outdoor Advertising

Location

3801 Capital City Blvd

Lansing, Michigan, United States

About

Adams Outdoor Advertising is a privately owned company offering out-of-home and online media solutions. The company offers unique and award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service. Adams boldly proclaims its mission of reinventing the medium known as outdoor by proving it to be more relevant and powerful than anyone has yet to imagine.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed