logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Zeta Global completes acquisition of LiveIntent to strengthen its AI-Powered Marketing Cloud

Oct 21, 2024•about 1 year ago

Acquiring Company

Zeta Global

Acquired Company

LiveIntent

New YorkNew YorkMachine LearningSaasArtificial IntelligenceSoftwareAnalyticsAdvertisingMarketing

Description

Zeta Global, the AI-Powered Marketing Cloud, has successfully completed the acquisition of LiveIntent. The addition of LiveIntent’s assets, publisher network, and channel capabilities will bolster the Zeta Marketing Platform, strengthen the Zeta Data Cloud, and advance Zeta’s position in AI-powered marketing.

Company Information

Company

Zeta Global

Location

New York, New York, United States

About

Zeta Global is the AI-Powered Marketing Cloud that harnesses advanced artificial intelligence and vast consumer signals to streamline customer acquisition, growth, and retention for marketers. The company's platform unifies identity, intelligence, and omnichannel activation, enabling personalized consumer experiences. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City, with a global presence.

Related People

Sign in to view contact details

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed