Fundz

ASI expands portfolio with acquisition of Promo-Focused Events and Media from PRINTING United Alliance

May 01, 2024

Acquiring Company

ASI

Acquired Company

PRINTING United Alliance

FairfaxAdvertisingPrintingArt

Description

ASI, the largest media, marketing, and education organization serving the promotional products industry, has acquired the promo-focused events and media portfolio from PRINTING United Alliance. This acquisition strengthens ASI's position in the industry and broadens its portfolio of offerings for distributors and suppliers.

Quick answer

ASI is acquiring PRINTING United Alliance, announced May 2, 2024.

How much did ASI pay for PRINTING United Alliance?
The deal value was not disclosed.
What does ASI do?
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry.
Where are ASI and PRINTING United Alliance based?
PRINTING United Alliance is based in Fairfax, Virginia, United States.
Who are the decision-makers at ASI?
Fundz holds 2 contacts at ASI. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Advertising and Printing

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

Who to call at ASI, and when

When ASI changes hands, the new owners review vendors, systems and leadership. That is when the door opens.

  • An alert the day ASI raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at ASI, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at ASI. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

ASI

About

The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. ASI's flagship product, the technology platform ESP®, manages the industry's entire supply and marketing chain.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment ASI makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

Timothy
Likely contact at this company
••••••••@••••••••

See Timothy's verified email →

Matt
Senior decision-maker at this company
••••••••@••••••••

See Matt's verified email →

Create an account to reveal verified emails
Predictive Intelligence
Strategic

ML-powered predictions for ASI's next move

Learn about Strategic plan

Frequently asked

Who acquired PRINTING United Alliance?

PRINTING United Alliance was acquired by ASI. The deal was reported on May 1, 2024. The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $26.1 billion promotional products industry. ASI is privately held and operates in Advertising.

When did ASI acquire PRINTING United Alliance?

ASI's acquisition of PRINTING United Alliance was reported on May 1, 2024. ASI, the largest media, marketing, and education organization serving the promotional products industry, has acquired the promo-focused events and media portfolio from PRINTING United Alliance. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does PRINTING United Alliance do?

PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in North America, comprised of the industry’s vast communities. It is privately held, operating in Printing, and is based in Fairfax.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.