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Havas acquires omni-commerce company Liquid to strengthen Middle East presence

May 16, 2024

Acquiring Company

Havas

Acquired Company

Liquid HAVAS Market

PuteauxDubaiAdvertisingMarketingAdvertising

Description

Havas, a global communications network, has strategically acquired omni-commerce company Liquid to redefine the shopper marketing, ecommerce, and retail media landscape in the Middle East. Liquid will be rebranded as Liquid Havas and join the organization under Havas Market, enhancing its ecommerce and retail media capabilities. This acquisition marks a significant step forward in advancing Havas' digital commerce transformations and extends its presence in the Middle East.

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Company Information

Company

Havas

Location

Puteaux, Ile De France, France

About

Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. We are committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.

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Frequently asked

Who acquired Liquid HAVAS Market?

Liquid HAVAS Market was acquired by Havas, based in Puteaux. The deal was reported on May 16, 2024. Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas is privately held and operates in Advertising.

When did Havas acquire Liquid HAVAS Market?

Havas's acquisition of Liquid HAVAS Market was reported on May 16, 2024. Havas, a global communications network, has strategically acquired omni-commerce company Liquid to redefine the shopper marketing, ecommerce, and retail media landscape in the Middle East. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Liquid HAVAS Market do?

Liquid Havas Market is a Dubai-based marketing agency specializing in omnicommerce retail strategies that place the shopper at the center of a unified, seamless buying experience across all sales channels. It is privately held, operating in Advertising, and is based in Dubai.

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