Trilliad acquires Sercante to expand technology services capabilities

Jun 11, 2024•about 1 year ago

Acquiring Company

Trilliad

Acquired Company

Sercante

Annapolis

AtlantaConsultingMarketingAdvertisingDigital MarketingMarketingAdvertisingConsulting

Description

Trilliad, an innovative Growth Service Provider (GSP), has strategically acquired Sercante, a Salesforce consulting firm, to enhance its expertise in sales and marketing technology. This acquisition supports Trilliad's vision of being the market-leading GSP, dedicated to delivering comprehensive solutions that drive performance across sales, marketing, and customer success.

Company Information

Company

Trilliad

Location

Annapolis, Maryland, United States

About

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

Related People

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed