Acquiring Company
Bailey Abbott
Acquired Company
Lime Theory
AdelaidePerthSoftwareAnalyticsData CenterData MiningSoftwareAnalyticsDescription
Bailey Abbott has announced its acquisition of Lime Theory, a business intelligence firm based in Perth. This strategic move aims to establish a presence in the Western Australian market. The deal is seen as a perfect cultural fit, enabling Bailey Abbott to expand its data services significantly.
Quick answer
Bailey Abbott is acquiring Lime Theory, announced July 1, 2025. Bailey Abbott is based in Adelaide, South Australia, Australia.
- How much did Bailey Abbott pay for Lime Theory?
- The deal value was not disclosed.
- What does Bailey Abbott do?
- Bailey Abbott is a South Australian digital transformation and data intelligence company founded in 2020.
- Where are Bailey Abbott and Lime Theory based?
- Bailey Abbott is based in Adelaide, South Australia, Australia. Lime Theory is based in Perth, Western Australia, Australia.
Source: Fundz verified event record.
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Who to call at Bailey Abbott, and when
When Bailey Abbott changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Bailey Abbott raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Bailey Abbott, from your own LinkedIn network
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Frequently asked
Who acquired Lime Theory?
Lime Theory was acquired by Bailey Abbott, based in Adelaide. The deal was reported on July 1, 2025. Bailey Abbott is a South Australian digital transformation and data intelligence company founded in 2020. It focuses on leveraging data to help businesses enhance their operations. Bailey Abbott is privately held and operates in Software.
When did Bailey Abbott acquire Lime Theory?
Bailey Abbott's acquisition of Lime Theory was reported on July 1, 2025. Bailey Abbott has announced its acquisition of Lime Theory, a business intelligence firm based in Perth. This strategic move aims to establish a presence in the Western Australian market. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Lime Theory do?
Lime Theory is a business intelligence firm that assists companies in making effective use of their data. Founded by Matt Neil, it has a strong client base in Western Australia and a small team dedicated to providing data-driven insights. It is privately held, operating in Software, and is based in Perth.
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