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HG Insights acquires MadKudu for AI solutions

PRIVATEAug 11, 2025

Acquiring Company

HG Insights

Acquired Company

MadKudu

Santa BarbaraSunnyvaleSoftwareAnalyticsData MiningInformation Technology

Description

HG Insights has announced the acquisition of MadKudu, a leading provider of agentic go-to-market solutions. This strategic move is part of HG Insights' launch of its Revenue Growth Agentic Ecosystem, aimed at delivering advanced AI-driven GTM solutions. The integration of MadKudu's tools will enhance HG Insights' offerings, enabling more effective sales and marketing strategies.

Other recent acquisitions in Analytics and Data Mining

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Company Information

Company

HG Insights

Location

Santa Barbara, California, United States

About

HG Insights provides AI-powered Revenue Growth Intelligence (RGI) solutions that deliver comprehensive market, account, and buyer insights; signal-triggered workflows; and in-market leads to enable B2B technology leaders to modernize GTM decision-making and efficiently identify, engage, and win the most promising opportunities. AI-driven analytics, copilots, and agents empower marketing, RevOps, sales, and strategy teams to streamline market analyses, leverage deep account and buyer intent details, and optimize campaigns and sales execution derived from billions of market data points for over 22,000 technologies across 20 million companies worldwide. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to help increase pipeline and revenue growth and ensure GTM success.

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Frequently asked

Who acquired MadKudu?

MadKudu was acquired by HG Insights, based in Santa Barbara. The deal was reported on August 11, 2025. HG Insights is privately held and operates in Software.

When did HG Insights acquire MadKudu?

HG Insights's acquisition of MadKudu was reported on August 11, 2025. HG Insights has announced the acquisition of MadKudu, a leading provider of agentic go-to-market solutions. This strategic move is part of HG Insights' launch of its Revenue Growth Agentic Ecosystem, aimed at delivering advanced AI-driven GTM solutions. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does MadKudu do?

MadKudu is a cutting-edge signal-based selling platform that helps GTM teams translate buying signals into automated outreach or recommendations for sellers. It is privately held, operating in Information Technology, and is based in Sunnyvale.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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