Acquiring Company
Supermetrics
Acquired Company
Relay42
Helsinki
AmsterdamSoftwareSaaSAnalyticsBig DataData MiningSoftwareDescription
Supermetrics has announced its acquisition of Relay42, enhancing its Marketing Intelligence Platform with Relay42's real-time Customer Data Platform capabilities. This merger will allow marketers to integrate data performance with personalized customer experiences. Supermetrics aims to deliver an end-to-end marketing intelligence solution. The acquisition positions Supermetrics as a leader in the marketing data landscape.
Quick answer
Supermetrics is acquiring Relay42, announced June 18, 2025. Supermetrics is based in Helsinki, Uusimaa, Finland.
- How much did Supermetrics pay for Relay42?
- The deal value was not disclosed.
- What does Supermetrics do?
- Supermetrics is the leading marketing data intelligence platform, providing insights for 200,000+ companies in 120 countries.
- Where are Supermetrics and Relay42 based?
- Supermetrics is based in Helsinki, Uusimaa, Finland. Relay42 is based in Amsterdam, North Holland, Netherlands.
- Who are the decision-makers at Supermetrics?
- Fundz holds 1 contact at Supermetrics. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Supermetrics, and when
When Supermetrics changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Supermetrics raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Supermetrics, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Relay42?
Relay42 was acquired by Supermetrics, based in Helsinki. The deal was reported on June 18, 2025. Supermetrics is the leading marketing data intelligence platform, providing insights for 200,000+ companies in 120 countries. Supermetrics is privately held and operates in Software.
When did Supermetrics acquire Relay42?
Supermetrics's acquisition of Relay42 was reported on June 18, 2025. Supermetrics has announced its acquisition of Relay42, enhancing its Marketing Intelligence Platform with Relay42's real-time Customer Data Platform capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Relay42 do?
Relay42 is a leading European Customer Data Platform (CDP) that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. It is privately held, operating in Software, and is based in Amsterdam.
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