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Supermetrics acquires Relay42 for marketing innovation

PRIVATEJun 18, 2025•12 months ago

Acquiring Company

Supermetrics

Acquired Company

Relay42

HelsinkiAmsterdamSoftwareSaasAnalyticsBig DataData MiningSoftware

Description

Supermetrics has announced its acquisition of Relay42, enhancing its Marketing Intelligence Platform with Relay42's real-time Customer Data Platform capabilities. This merger will allow marketers to integrate data performance with personalized customer experiences. Supermetrics aims to deliver an end-to-end marketing intelligence solution. The acquisition positions Supermetrics as a leader in the marketing data landscape.

Company Information

Company

Supermetrics

Location

Helsinki, Uusimaa, Finland

About

Supermetrics is the leading marketing data intelligence platform, providing insights for 200,000+ companies in 120 countries. By simplifying data management, Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed