Stagwell expands in Latin America with acquisition of PROS Agency, digital PR leader in Brazil
Acquiring Company
Stagwell
Acquired Company
PROS
New York
Sao PauloCommerce and ShoppingAdvertisingMedia And EntertainmentArtificial IntelligenceMarketingAdvertisingMarketingContent MarketingPublic RelationsDescription
Stagwell, a global marketing network, has entered into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy specializing in digital public relations. This acquisition aims to scale Stagwell's presence in Brazil and the greater Latin America region as part of Allison, a global marketing and communications consultancy within Stagwell.
Quick answer
Stagwell is acquiring PROS, announced April 15, 2024. Stagwell is based in New York, New York, United States.
- How much did Stagwell pay for PROS?
- The deal value was not disclosed.
- What does Stagwell do?
- Stagwell Inc. is a marketing and communications company headquartered in New York, NY, operating in the advertising and media industry.
- Where are Stagwell and PROS based?
- Stagwell is based in New York, New York, United States. PROS is based in Sao Paulo, Sao Paulo, Brazil.
- Who are the decision-makers at Stagwell?
- Fundz holds 4 contacts at Stagwell. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Commerce and Shopping and Advertising
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- Stagwell acquires Montreal-Based Luxine Relations Publiques to strengthen Quebec PR and influencer marketing presence (May 2, 2024)
- Outbound.com expands with acquisition of Red Wall Marketing to enhance marketing solutions (April 30, 2024)
- Trilliad completes acquisition of Sercante to expand technology services capabilities (May 21, 2024)
- Level Agency completes acquisition of WebMechanix to expand digital marketing presence (May 16, 2024)
- VCI Global expands its technology portfolio with the acquisition of Playstack Limited's AI gamification brand engagement platforms (April 15, 2024)
- RRD to enhance marketing services with acquisition of Digital & Print Marketing Businesses from Vericast Corp (March 18, 2024)
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Frequently asked
Who acquired PROS?
PROS was acquired by Stagwell, based in New York. The deal was reported on April 15, 2024. Stagwell Inc. is a marketing and communications company headquartered in New York, NY, operating in the advertising and media industry. Stagwell is publicly traded (STGW) and operates in Commerce and Shopping.
When did Stagwell acquire PROS?
Stagwell's acquisition of PROS was reported on April 15, 2024. Stagwell, a global marketing network, has entered into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy specializing in digital public relations. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does PROS do?
An agency that was born with 16 years of experience in the PR area and now reinvents itself, betting on the diversity of a team of strategic creatives and curators that propose a new way of doing PR. It is privately held, operating in Advertising, and is based in Sao Paulo.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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