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PAN Communications strengthens B2B tech expertise through acquisition of BLASTmedia

PRIVATEJun 27, 2024almost 2 years ago

Acquiring Company

PAN Communications

Acquired Company

BLASTmedia

BostonIndianapolisAdvertisingMarketingAdvertisingMarketingConsultingContent MarketingPublic Relations

Description

PAN Communications, a leading integrated marketing and PR agency, has acquired BLASTmedia, a national B2B PR agency specialized in technology and software industries. This acquisition enhances PAN's expertise in the B2B tech sector and expands its capabilities in delivering strategic PR and communications solutions.

Company Information

Company

PAN Communications

Location

Boston, Massachusetts, United States

About

PAN is an award-winning, independent, brand-to-demand agency forged from PR that empowers possibility for leading B2B tech and healthcare companies worldwide. Storytellers at heart with deep industry experience, a strategic, data-driven mindset, and a fully integrated marketing and communications service offering – PAN has been recognized as Outstanding Tech Agency of the Year by PRWeek, a 2x Technology Agency of the Year, and PRovoke Media's Data-Driven Agency of the Year. PAN's approach blends the right mix of brand awareness and demand generation to move ideas across media, audiences to action, campaigns to results, and companies to the next stage of their journey, including brands like Algolia, Certera, Cornerstone, Extreme Networks, Genpact, Solera, and Vertex.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed