Aditude completes acquisition of CPMStar to enhance ad tech capabilities in gaming industry
Acquiring Company
Aditude
Acquired Company
CPMStar
New YorkLos AngelesAdvertisingMarketinginformation technology & servicesInformation TechnologyAdvertisingGamingDescription
Aditude has successfully closed a deal to acquire CPMStar, a significant move that brings them up a level into managing direct advertiser relationships to benefit their publisher partners. With this acquisition, Aditude aims to enhance its ad tech capabilities within the gaming industry and take a step closer to becoming the largest ad tech provider.
Quick answer
Aditude is acquiring CPMStar, announced March 12, 2024. Aditude is based in New York, New York, United States.
- How much did Aditude pay for CPMStar?
- The deal value was not disclosed.
- What does Aditude do?
- Aditude is a programmatic advertising solution that empowers publishers to scale their revenue with a proprietary header bidding wrapper and a comprehensive suite of monetization products.
- Where are Aditude and CPMStar based?
- Aditude is based in New York, New York, United States. CPMStar is based in Los Angeles, California, United States.
Source: Fundz verified event record.
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Frequently asked
Who acquired CPMStar?
CPMStar was acquired by Aditude, based in New York. The deal was reported on March 12, 2024. Aditude is a programmatic advertising solution that empowers publishers to scale their revenue with a proprietary header bidding wrapper and a comprehensive suite of monetization products. Aditude is privately held and operates in Advertising.
When did Aditude acquire CPMStar?
Aditude's acquisition of CPMStar was reported on March 12, 2024. Aditude has successfully closed a deal to acquire CPMStar, a significant move that brings them up a level into managing direct advertiser relationships to benefit their publisher partners. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does CPMStar do?
Since 2005, CPMStar has been the first and largest advertising solution focused on reaching gamers. Reaching over 800 Million MAUs, we have gamers of every demo. It is privately held, operating in Information Technology, and is based in Los Angeles.
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