VCI Global expands its technology portfolio with the acquisition of Playstack Limited's AI gamification brand engagement platforms
Acquiring Company
VCI Holdings Limited
Acquired Company
Playstack
LondonInformation TechnologyAdvertisingMarketingConsultingGovernmentDigital MarketingContent MarketingMedia And EntertainmentGamingVideo GamesPublishingDescription
VCI Global Limited, a disruptive technology and IP aggregator, has completed the acquisition of two leading AI gamification brand engagement platforms on mobile from UK-based games developer, Playstack Limited. This strategic acquisition opens up vast new monetization channels in brand marketing for VCI Global, allowing it to sit at the center of global brand spend and bridging the digital and real-world consumer engagement and interactions.
Quick answer
VCI Holdings Limited is acquiring Playstack, announced April 15, 2024.
- How much did VCI Holdings Limited pay for Playstack?
- The deal value was not disclosed.
- What does VCI Holdings Limited do?
- VCI Holdings Limited is involved in various sectors, though specific details are limited in this context.
- Where are VCI Holdings Limited and Playstack based?
- Playstack is based in London, England, United Kingdom.
- Who are the decision-makers at VCI Holdings Limited?
- Fundz holds 1 contact at VCI Holdings Limited. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired Playstack?
Playstack was acquired by VCI Holdings Limited. The deal was reported on April 15, 2024. VCI Holdings Limited is involved in various sectors, though specific details are limited in this context. The company is part of a merger agreement aimed at creating a new publicly traded entity in the U.S. VCI Holdings Limited is publicly traded (VCIG) and operates in Information Technology.
When did VCI Holdings Limited acquire Playstack?
VCI Holdings Limited's acquisition of Playstack was reported on April 15, 2024. VCI Global Limited, a disruptive technology and IP aggregator, has completed the acquisition of two leading AI gamification brand engagement platforms on mobile from UK-based games developer, Playstack Limited. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Playstack do?
Playstack was founded on the belief that even the greatest developers need support to be at their best. Its ethos is to discover and nurture the next generation of talent in the games industry. It is privately held, operating in Media And Entertainment, and is based in London.
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