Cadent to acquire AdTheorent Holding Company, Inc. to unify programmatic and TV advertising ecosystems
Acquiring Company
Cadent
Acquired Company
AdTheorent Holding Company
New YorkNew YorkAdvertisingAdvertisingMachine LearningMarketingDescription
Cadent, a leading independent solutions provider for converged TV advertising, has announced its definitive agreement to acquire AdTheorent Holding Company, Inc. This acquisition is aimed at creating one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising, unifying audience-based and performance-focused advertising for both digital and traditional TV markets.
Quick answer
Cadent is acquiring AdTheorent Holding Company, announced April 1, 2024. Cadent is based in New York, New York, United States.
- How much did Cadent pay for AdTheorent Holding Company?
- The deal value was not disclosed.
- What does Cadent do?
- Cadent is the largest independent solutions provider for converged TV advertising, dedicated to simplifying the fragmented data and inventory ecosystem for all video advertising.
- Where are Cadent and AdTheorent Holding Company based?
- Cadent is based in New York, New York, United States. AdTheorent Holding Company is based in New York, New York, United States.
- Who are the decision-makers at Cadent?
- Fundz holds 2 contacts at Cadent. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired AdTheorent Holding Company?
AdTheorent Holding Company was acquired by Cadent, based in New York. The deal was reported on April 1, 2024. Cadent is the largest independent solutions provider for converged TV advertising, dedicated to simplifying the fragmented data and inventory ecosystem for all video advertising. Cadent is privately held and operates in Advertising.
When did Cadent acquire AdTheorent Holding Company?
Cadent's acquisition of AdTheorent Holding Company was reported on April 1, 2024. Cadent, a leading independent solutions provider for converged TV advertising, has announced its definitive agreement to acquire AdTheorent Holding Company, Inc. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does AdTheorent Holding Company do?
AdTheorent Holding Company, Inc. is a machine learning pioneer and industry leader delivering measurable value for programmatic advertisers. It is privately held, operating in Advertising, and is based in New York.
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