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CRIT Ventures invests $1M in YUZUCO, a Los Angeles-based yuzu beverage brand, to support its expansion into the Asian market, starting with South Korea.

PRIVATEAug 03, 2026•6 days ago

Amount Raised

$1 Million

Round Type

Seed

Los AngelesFood and BeverageFood Processing

Investors

Crit Ventures

Description

CRIT Ventures has invested $1 million in YUZUCO, a premium yuzu beverage brand based in Los Angeles. Founded in 2022, YUZUCO specializes in crafting organic drinks centered on yuzu. This funding will aid their entry into the Asian market, particularly South Korea.

Company Information

Company

YUZUCO

Location

Los Angeles, California, United States

About

YUZUCO is a premium beverage brand based in Los Angeles, specializing in organic wellness drinks made from yuzu, a fragrant East Asian citrus fruit. Founded in 2022 by veterans from major food and beverage companies, YUZUCO employs a cold-pressed extraction method to maintain the fruit's bright aroma. The company's product line includes 100% yuzu juice, mixers for cocktails, and ready-to-drink sparkling beverages. YUZUCO has quickly gained commercial traction, achieving significant revenue growth and profitability within its first year of operations.

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Based on industry data
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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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