Beverage brand Sorry Sugar raises $1M in seed round led by Dhanuka family and Amishi London to expand across North India.
Amount Raised
$1 Million
Round Type
Seed
GurgaonFood and BeverageHospitalityRetailFood ProcessingInvestors
Description
Gurugram-based beverage brand Sorry Sugar has raised $1 million in a seed funding round co-led by the Dhanuka family and Amishi London. The company offers zero added sugar beverages sweetened with monk fruit and containing fibre. Funding will support expansion of online and offline presence across North India and new product launches. Sorry Sugar generated over Rs 1 crore in revenue in its first month and operates three offline stores across Gurugram and Delhi.
Quick answer
Sorry Sugar raised $1 Million in a Seed round, dated September 8, 2026. Investors: Dhanuka Family and Amishi London. Sorry Sugar is based in Gurgaon, Haryana, India.
- How much did Sorry Sugar raise?
- Sorry Sugar raised $1 Million in a Seed round on September 8, 2026.
- Who invested in Sorry Sugar?
- Dhanuka Family and Amishi London are named as investors in this round.
- What does Sorry Sugar do?
- Sorry Sugar is a Gurugram-based beverage brand offering zero added sugar drinks sweetened with monk fruit and containing fibre.
- Where is Sorry Sugar based and how big is it?
- Sorry Sugar is based in Gurgaon, Haryana, India. Fundz records about 11 employees.
- Who are the decision-makers at Sorry Sugar?
- Fundz holds 1 contact at Sorry Sugar, including the Co-Founder. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in Food and Beverage and Hospitality around the same time
Companies in the same sectors as Sorry Sugar that raised within 45 days of this round, from Fundz verified event records.
- Good Girl Snacks raised $3M (Seed) on August 29, 2026.
- Dan-O’s Seasoning raised $25M on October 21, 2026.
- Banaraswala raised $2M (Seed) on October 15, 2026.
- Authentic Restaurant Brands raised $325M on September 10, 2026.
- Endovia Health Sciences, Inc. raised $108K (Funding Round) on August 28, 2026.
- Harajuku Tokyo Café raised $3M (Pre-Series A) on October 22, 2026.
Who to call at Sorry Sugar, and when
A new round usually means Sorry Sugar is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Sorry Sugar raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Sorry Sugar, from your own LinkedIn network
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Related People
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