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Beverage brand Sorry Sugar raises $1M in seed round led by Dhanuka family and Amishi London to expand across North India.

PRIVATESep 08, 2026•about 3 hours ago

Amount Raised

$1 Million

Round Type

Seed

GurgaonFood and BeverageHospitalityRetailFood Processing

Investors

Amishi LondonDhanuka Family

Description

Gurugram-based beverage brand Sorry Sugar has raised $1 million in a seed funding round co-led by the Dhanuka family and Amishi London. The company offers zero added sugar beverages sweetened with monk fruit and containing fibre. Funding will support expansion of online and offline presence across North India and new product launches. Sorry Sugar generated over Rs 1 crore in revenue in its first month and operates three offline stores across Gurugram and Delhi.

Company Information

Company

Sorry Sugar

Location

Gurgaon, Haryana, India

About

Sorry Sugar is a Gurugram-based beverage brand offering zero added sugar drinks sweetened with monk fruit and containing fibre. Founded in 2024, the company provides coffee-based flavours and positioning its products as alternatives for consumers reducing sugar intake. The brand generated over Rs 1 crore in revenue in its first month and operates three offline stores across Gurugram and Delhi.

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