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D2C silver jewellery brand Unniyarcha raises Rs 10 crore led by Sauce VC. The startup plans to expand manufacturing capacity and launch new product categories.
Unniyarcha, a direct-to-consumer silver jewellery brand, has raised Rs 10 crore in a funding round led by Sauce VC with participation from Consumer Collective Atrium. The Gurugram-based startup, founded in 2021 by Pulkit Bhat and Divya Nambiar, manufactures traditional and modern silver jewellery in-house with a network of 70 artisans. The funding will be used for branding and marketing, expanding manufacturing and supply chain capacity, and adding new product categories. The startup generates sales through its D2C website (50%), quick commerce (45%), and ecommerce marketplaces.
Company Information
Company
Unniyarcha
Location
Gurgaon, Haryana, India
About
Unniyarcha is a D2C silver jewellery brand that manufactures and designs traditional and modern silver jewellery in-house. Founded in 2021 by Pulkit Bhat and Divya Nambiar, the startup works with a network of 70 artisans and offers products priced between Rs 1,000-3,000. The company sells through its own D2C website (50% of sales), quick commerce (45%), and ecommerce marketplaces. Unniyarcha focuses on bringing meaningful, wearable, and personal silver jewellery pieces to modern consumers.
Fundz sees it the moment Unniyarcha raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
GurgaonManufacturingE CommerceFashionRetailJewelry