Fundz

D2C silver jewellery brand Unniyarcha raises Rs 10 crore led by Sauce VC. The startup plans to expand manufacturing capacity and launch new product categories.

PRIVATESep 23, 2026

Amount Raised

₹100 Million

Round Type

Seed

GurgaonManufacturingE CommerceFashionRetailJewelry

Investors

Sauce VCConsumer Collective Atrium

Description

Unniyarcha, a direct-to-consumer silver jewellery brand, has raised Rs 10 crore in a funding round led by Sauce VC with participation from Consumer Collective Atrium. The Gurugram-based startup, founded in 2021 by Pulkit Bhat and Divya Nambiar, manufactures traditional and modern silver jewellery in-house with a network of 70 artisans. The funding will be used for branding and marketing, expanding manufacturing and supply chain capacity, and adding new product categories. The startup generates sales through its D2C website (50%), quick commerce (45%), and ecommerce marketplaces.

Quick answer

Unniyarcha raised ₹100 Million in a Seed round, dated September 23, 2026. Investors: Sauce VC and Consumer Collective Atrium. Unniyarcha is based in Gurgaon, Haryana, India.

How much did Unniyarcha raise?
Unniyarcha raised ₹100 Million in a Seed round on September 23, 2026.
Who invested in Unniyarcha?
Sauce VC and Consumer Collective Atrium are named as investors in this round.
What does Unniyarcha do?
Unniyarcha is a D2C silver jewellery brand that manufactures and designs traditional and modern silver jewellery in-house.
Where is Unniyarcha based and how big is it?
Unniyarcha is based in Gurgaon, Haryana, India. Fundz records about 19 employees.
Who are the decision-makers at Unniyarcha?
Fundz holds 1 contact at Unniyarcha, including the COO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as Unniyarcha that raised within 45 days of this round, from Fundz verified event records.

  • Troubadour Goods raised $4.3M (Seed) on October 27, 2026.
  • So/Facet raised $1.1M (Seed) on October 21, 2026.
  • QWEEN raised $103M on October 7, 2026.
  • ONYA raised $1.3M (Pre-Series A) on September 24, 2026.
  • Dana Holding raised an undisclosed amount on September 21, 2026.
  • Theater raised $5.9M (Series A) on September 9, 2026.

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Company Information

Company

Unniyarcha

Location

Gurgaon, Haryana, India

About

Unniyarcha is a D2C silver jewellery brand that manufactures and designs traditional and modern silver jewellery in-house. Founded in 2021 by Pulkit Bhat and Divya Nambiar, the startup works with a network of 70 artisans and offers products priced between Rs 1,000-3,000. The company sells through its own D2C website (50% of sales), quick commerce (45%), and ecommerce marketplaces. Unniyarcha focuses on bringing meaningful, wearable, and personal silver jewellery pieces to modern consumers.

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Related People

1 contact
Verified contactsPulkit, COOSee plans and pricing
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