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Jewellery brand QWEEN secures Rs 1,000 crore investment led by Rosy Blue and Kashikey Co. Ltd. to expand retail presence across India.
PRIVATEOct 07, 2026
Amount Raised
₹10 Billion
Round Type
Venture
E CommerceFashionRetailJewelry
Investors
Kashikey Co. Ltd.Rosy Blue
Description
QWEEN, a jewellery brand founded by Amit Kumar and Suyash Motarwar, has secured Rs 1,000 crore in funding led by global diamond company Rosy Blue and Japanese luxury jewellery firm Kashikey Co. Ltd. The capital will support the company's expansion plans over the next two years, focusing on large-format retail stores exceeding 6,000 square feet in Tier I and Tier II cities. QWEEN operates an omnichannel strategy combining physical retail with digital discovery, currently offering over 3,000 SKUs across plain gold, diamond, and gemstone jewellery
Company Information
Company
QWEEN
About
QWEEN is a jewellery brand aiming to achieve Rs 100 crore in revenue through a combination of large-format retail stores and digital discovery. Founded by Amit Kumar and Suyash Motarwar, the company offers over 3,000 SKUs including plain gold, diamond, and gemstone collections across more than 50 gemstone varieties. QWEEN positions itself in the bridge-to-luxury segment with an omnichannel approach integrating online product discovery with immersive in-store experiences. The brand recently secured Rs 1,000 crore in funding from Rosy Blue and Kashikey Co. Ltd to support its expansion across Tier I and Tier II cities.
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