So/Facet raises INR 10 crore seed funding led by Sauce to launch lab-grown diamond jewellery brand. The startup plans omnichannel expansion with 30+ premium stores within three years.
Amount Raised
₹100 Million
Round Type
Seed
IndiaE CommerceFashionRetailJewelryInvestors
Description
So/Facet, a lab-grown diamond jewellery startup founded by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, has raised INR 10 crore in seed funding led by consumer-focused investment firm Sauce. The round also included participation from Mokobara co-founders, the Chona family office, and other prominent investors. The capital will support brand building, product design, technology development, hiring, and retail expansion as the company prepares for November 2026 launch. So/Facet aims to open 30+ premium stores within three years and expand internationally after establishing presence in India.
Who to call at So/Facet, and when
A new round usually means So/Facet is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day So/Facet raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at So/Facet, from your own LinkedIn network
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment So/Facet raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
So/Facet raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.