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SAMMMM, a Gen Z beauty brand founded by 16-year-old Samara Roy, raised ₹10 crore in seed funding and achieved 17x sales growth with rapid market adoption.
PRIVATESep 30, 2026
Amount Raised
₹100 Million
Round Type
Seed
MumbaiRetailBeautyLifestyleCosmetics
Description
SAMMMM, a self-care brand launched in June 2025 by 16-year-old Samara Roy, secured ₹10 crore in seed funding. The brand, co-founded with Mantosh Roy and Rishi Seth (both former Nykaa executives), focuses on inclusivity and Gen Z/Gen Alpha consumers. SAMMMM's flagship pH-reactive lip tint product achieved impressive traction, selling one unit every 2 minutes. The company experienced 17x sales growth following its funding round.
Company Information
Company
Sammmm
Location
Mumbai, Maharashtra, India
About
Sammmm is a teen self-care brand founded in 2024 by Rishi Seth and Mantosh Roy. The brand focuses on helping teens integrate self-care into their daily lives, offering beauty, wellness, and lifestyle products tailored specifically for teenagers. Sammmm aims to fill a market gap by providing a platform for teens to co-create products that meet their needs, ensuring effectiveness and transparency with clinically tested ingredients. The company has introduced products like Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil.
Fundz sees it the moment Sammmm raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
MumbaiRetailBeautyLifestyleCosmetics