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Firi raises $3M seed led by 360 ONE Asset for curated beauty commerce expansion into makeup and fragrance categories.

PRIVATESep 15, 2026

Amount Raised

$3 Million

Round Type

Seed

GurgaonE CommerceMarketplaceFashionRetailBeautyLifestyleCosmetics

Investors

Kunal ShahBetter Capital360 One Asset

Description

AI-led beauty commerce platform Firi has raised $3 million in a seed round led by 360 ONE Asset, with participation from Better Capital, Kunal Shah and other founders and operators. The company operates a curated beauty marketplace that evaluates products before listing them, having analyzed over 50 million reviews and shortlisted around 3,000 products. Firi plans to use the capital to expand beyond skincare, haircare and body care into makeup, fragrance and other beauty categories. The platform currently offers nine-minute deliveries in parts of Gurugram and was founded by former Uber India executives.

Who else raised in E Commerce and Marketplace around the same time

Companies in the same sectors as Firi that raised within 45 days of this round, from Fundz verified event records.

  • Typsy Beauty raised $2.1M (Seed) on August 6, 2026.
  • ISLAND Beauty raised $271K (Seed) on October 29, 2026.
  • POV Beauty raised an undisclosed amount (Series A) on October 19, 2026.
  • Amaani raised $5M (Series A) on September 28, 2026.
  • Half Magic Beauty raised an undisclosed amount (Series A) on September 18, 2026.
  • Peep Beauty raised an undisclosed amount on September 12, 2026.

Who to call at Firi, and when

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Company Information

Company

Firi

Location

Gurgaon, Haryana, India

About

Firi is an AI-led beauty commerce platform that operates a curated marketplace, evaluating products before listing them rather than offering a broader catalogue. The company has analyzed over 50 million reviews and product details to curate around 3,000 products from an estimated 3 lakh beauty products globally. It currently offers skincare, haircare, and body care products with rapid delivery in select areas, and plans to expand into makeup, fragrance, and other beauty categories. Founded by former Uber India executives, Firi achieved nearly double the average order value of larger beauty retailers like Nykaa and Tira.

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Firi raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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