AI-led beauty commerce platform Firi has raised $3 million in a seed round led by 360 ONE Asset, with participation from Better Capital, Kunal Shah and other founders and operators. The company operates a curated beauty marketplace that evaluates products before listing them, having analyzed over 50 million reviews and shortlisted around 3,000 products. Firi plans to use the capital to expand beyond skincare, haircare and body care into makeup, fragrance and other beauty categories. The platform currently offers nine-minute deliveries in parts of Gurugram and was founded by former Uber India executives.
Company Information
Company
Firi
Location
Gurgaon, Haryana, India
About
Firi is an AI-led beauty commerce platform that operates a curated marketplace, evaluating products before listing them rather than offering a broader catalogue. The company has analyzed over 50 million reviews and product details to curate around 3,000 products from an estimated 3 lakh beauty products globally. It currently offers skincare, haircare, and body care products with rapid delivery in select areas, and plans to expand into makeup, fragrance, and other beauty categories. Founded by former Uber India executives, Firi achieved nearly double the average order value of larger beauty retailers like Nykaa and Tira.
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GurgaonE CommerceMarketplaceFashionRetailBeautyLifestyleCosmetics