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Phia, the AI shopping app, raised $35.5 million in its Series A funding round, led by Notable Capital and others, aiming to expand its platform. With celebrity investors like Khloé Kardashian and Paris Hilton, Phia's total funding reaches $43.5 million.

PRIVATEMay 29, 2026•5 days ago

Amount Raised

$35.5 Million

Round Type

series a

LondonArtificial IntelligenceE CommerceMachine Learning

Investors

Sara BlakelySheryl SandbergKris JennerHailey BieberJay ShettyGunnaLeila HormoziThe ChainsmokersLilly SinghAmy GriffinOlivia CulpoCait BaileyIce SpiceLori HarveyWinnie HarlowRachel ZoeSophia AmorusoChriselle LimBrooks NaderWendi MurdochHalseyAshley GrahamShaboozeyJessica AlbaPriyanka ChopraParis HiltonSydney SweeneyEileen GuKarlie KlossMindy KalingAlix EarleKhloé KardashianLvmh Scion Alexandre ArnaultVenmo Founder Iqram Magdon IsmailRobinhood Founder Vladimir TenevOpen Ai's Charles PorchKleiner PerkinsKhosla VenturesNotable Capital

Description

Phia, co-founded by Phoebe Gates and Sophia Kianni, has successfully raised $35.5 million in its Series A funding round, now oversubscribed. This funding will help them enhance their offerings as a comprehensive AI shopping platform. The round was backed by numerous celebrity angel investors, amplifying their ambitious goals. The company has secured a total of $43.5 million at a valuation of $185.5 million.

Company Information

Company

Phia

Location

London, England, United Kingdom

About

Phia is an AI-powered shopping app founded by Phoebe Gates and co-founder Sophia Kianni. The app aims to revolutionize the shopping experience by leveraging artificial intelligence to enhance user engagement and satisfaction. It has successfully attracted outside capital from various investors, demonstrating initial market interest. The venture is focused on validating its business model through real-world traction and customer feedback.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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