Phia, the AI shopping app, raised $35.5 million in its Series A funding round, led by Notable Capital and others, aiming to expand its platform. With celebrity investors like Khloé Kardashian and Paris Hilton, Phia's total funding reaches $43.5 million.
Amount Raised
$35.5 Million
Round Type
Series A
LondonSoftwareArtificial IntelligenceE CommerceMachine LearningInvestors
Description
Phia, co-founded by Phoebe Gates and Sophia Kianni, has successfully raised $35.5 million in its Series A funding round, now oversubscribed. This funding will help them enhance their offerings as a comprehensive AI shopping platform. The round was backed by numerous celebrity angel investors, amplifying their ambitious goals. The company has secured a total of $43.5 million at a valuation of $185.5 million.
Quick answer
Phia raised $35.5 Million in a Series A round, dated May 29, 2026. Investors: Gunna, Jay Shetty, Kris Jenner, Sheryl Sandberg, Venmo Founder Iqram Magdon Ismail, Lvmh Scion Alexandre Arnault, Khloé Kardashian and Alix Earle. Phia is based in London, England, United Kingdom.
- How much did Phia raise?
- Phia raised $35.5 Million in a Series A round on May 29, 2026.
- Who invested in Phia?
- Gunna, Jay Shetty, Kris Jenner, Sheryl Sandberg, Venmo Founder Iqram Magdon Ismail, Lvmh Scion Alexandre Arnault, Khloé Kardashian and Alix Earle are named as investors in this round.
- What does Phia do?
- Phia is an AI-powered shopping app founded by Phoebe Gates and co-founder Sophia Kianni.
- Where is Phia based and how big is it?
- Phia is based in London, England, United Kingdom.
- Who are the decision-makers at Phia?
- Fundz holds 2 contacts at Phia. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in E Commerce and Software around the same time
Companies in the same sectors as Phia that raised within 45 days of this round, from Fundz verified event records.
Who to call at Phia, and when
A new round usually means Phia is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Phia raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Phia, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Phia. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment Phia raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Funding Insights
What this usually meansPhia raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.