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Danish martech startup Serpier raises €1.4M from True Collective and EIFO to enhance its AI marketing platform for e-commerce.

PRIVATEJun 25, 2026

Amount Raised

€1.4 Million

Round Type

Seed

AarhusSoftwareArtificial IntelligenceE CommerceMachine LearningSaaS

Investors

Export And Investment Fund Of DenmarkTrue Collective

Description

Serpier has raised €1.4 million to expand its AI-powered marketing platform for online retailers. The funding comes from True Collective and the Export and Investment Fund of Denmark. The company aims to enhance its AI agent, Navi, to automate more marketing tasks. Serpier generated over €2.5 million in revenue in its first year and reached profitability.

Quick answer

Serpier raised €1.4 Million in a Seed round, dated June 25, 2026. Investors: Export And Investment Fund Of Denmark and True Collective. Serpier is based in Aarhus, Central Denmark Region, Denmark.

How much did Serpier raise?
Serpier raised €1.4 Million in a Seed round on June 25, 2026.
Who invested in Serpier?
Export And Investment Fund Of Denmark and True Collective are named as investors in this round.
What does Serpier do?
Serpier is a Danish martech startup founded in Aarhus in 2024 that specializes in improving digital visibility for online retailers.
Where is Serpier based and how big is it?
Serpier is based in Aarhus, Central Denmark Region, Denmark. Fundz records about 21 employees.
Who are the decision-makers at Serpier?
Fundz holds 1 contact at Serpier, including the CCO & Co-founder. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and SaaS around the same time

Companies in the same sectors as Serpier that raised within 45 days of this round, from Fundz verified event records.

  • Kily raised $3.2M (Seed) on August 4, 2026.
  • Mimir raised $598K (Pre-Seed) on June 12, 2026.
  • Promake raised $4M (Seed) on June 10, 2026.
  • Wassist raised $1.1M (Pre-Seed) on June 8, 2026.
  • Omilia raised $67M (Series B) on August 6, 2026.
  • AVACAREER raised $317K (Seed) on August 6, 2026.

Who to call at Serpier, and when

A new round usually means Serpier is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Serpier

Location

Aarhus, Central Denmark Region, Denmark

About

Serpier is a Danish martech startup founded in Aarhus in 2024 that specializes in improving digital visibility for online retailers. The company offers an AI-powered marketing platform that assists e-commerce businesses in enhancing their presence on traditional search engines and AI chatbots. Its first AI agent, Navi, automates visibility optimization by identifying opportunities, creating content, and publishing it. Serpier aims to expand Navi's capabilities to include running marketing campaigns and automating workflows.

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Related People

1 contact
Verified contactsSimon A., CCO & Co-founder hiddenSee plans and pricing
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Serpier raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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