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London-based Wassist raises $1.1 million in pre-seed round led by Playfair to enhance WhatsApp commerce accessibility.

PRIVATEJun 08, 2026

Amount Raised

$1.1 Million

Round Type

Pre-Seed

Greater LondonSoftwareArtificial IntelligenceE CommerceMachine LearningSaaS

Investors

Dawn CapitalPaul ForsterCharlie SonghurstBarney Hussey YeoBalderton CapitalPlayfair

Description

Wassist has secured $1.1 million in a pre-seed funding round led by Playfair. The funding will support the acceleration of product development and help expand its no-code platform for deploying AI-powered WhatsApp agents. Notable investors include Indeed founder Paul Forster and Meta board member Charlie Songhurst. The startup aims to transform WhatsApp into a major commerce channel for brands.

Who else raised in E Commerce and SaaS around the same time

Companies in the same sectors as Wassist that raised within 45 days of this round, from Fundz verified event records.

  • Serpier raised $1.6M (Seed) on June 25, 2026.
  • Mimir raised $598K (Pre-Seed) on June 12, 2026.
  • Promake raised $4M (Seed) on June 10, 2026.
  • Corvera raised $4.1M (Seed) on May 5, 2026.
  • PageMind raised $1.4M (Seed) on July 23, 2026.
  • SkyPilot raised $20M (Seed) on July 21, 2026.

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Company Information

Company

Wassist

Location

Greater London, England, United Kingdom

About

Wassist is a London-based startup that empowers brands to create AI-powered WhatsApp agents. These agents can handle customer inquiries, recover carts, recommend products, and facilitate purchases within the WhatsApp platform. Founded by Josh Warwick in 2025, the company aims to transform WhatsApp into a major commerce platform. Wassist's no-code solution allows businesses to deploy their agents quickly without extensive engineering requirements.

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Wassist raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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