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London-based Wassist raises $1.1 million in pre-seed round led by Playfair to enhance WhatsApp commerce accessibility.

PRIVATEJun 08, 2026•4 days ago

Amount Raised

$1.1 Million

Round Type

seed

Greater LondonSoftwareArtificial IntelligenceE CommerceSaasMachine Learning

Investors

Dawn CapitalBalderton CapitalBarney Hussey YeoCharlie SonghurstPaul ForsterPlayfair

Description

Wassist has secured $1.1 million in a pre-seed funding round led by Playfair. The funding will support the acceleration of product development and help expand its no-code platform for deploying AI-powered WhatsApp agents. Notable investors include Indeed founder Paul Forster and Meta board member Charlie Songhurst. The startup aims to transform WhatsApp into a major commerce channel for brands.

Company Information

Company

Wassist

Location

Greater London, England, United Kingdom

About

Wassist is a London-based startup that empowers brands to create AI-powered WhatsApp agents. These agents can handle customer inquiries, recover carts, recommend products, and facilitate purchases within the WhatsApp platform. Founded by Josh Warwick in 2025, the company aims to transform WhatsApp into a major commerce platform. Wassist's no-code solution allows businesses to deploy their agents quickly without extensive engineering requirements.

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Based on industry data
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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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