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Half Magic Beauty raises Series A led by Point King Capital to accelerate global retail expansion and product development.

PRIVATESep 18, 2026•about 3 hours ago

Round Type

Series A

E CommerceFashionBeautyLifestyleCosmetics

Investors

AcgAccess IndustriesA24Point King Capital

Description

Half Magic Beauty, the color cosmetics brand founded by Emmy Award-winning makeup artist Donni Davy, has raised a Series A funding round led by Point King Capital. Existing investors A24, Access Industries, and ACG also participated in the round. The capital will be used to deepen retail reach, expand into new product categories, and add talent as the company moves into its next growth stage. Half Magic Beauty, which grew out of the makeup looks created for HBO's 'Euphoria,' currently operates roughly 25 employees and has distribution at major retailers including Ulta Beauty, Sephora, and Mecca.

Company Information

Company

Half Magic Beauty

About

Half Magic Beauty is a color cosmetics brand founded in 2022 by Emmy Award-winning makeup artist Donni Davy and entertainment company A24. The brand originated from the cultural impact of makeup looks created for HBO's 'Euphoria' and has since expanded globally with distribution at major retailers including Ulta Beauty, Sephora, and Mecca. The company specializes in award-winning color cosmetics and is focused on building an engaged community through differentiated artistry and innovative products.

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Funding Insights

Based on industry data
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months
Monthly burn rate benchmark
47% of Series A startups spend $400k or more per month on operations
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Half Magic Beauty raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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