Fundz

Ground Truth Ag reported raising $38.1 Million in an initial SEC Form D filing, from an offering of $51.3 Million

RECENTLY ACQUIREDOct 28, 2025$38.1M of $51.3M raised

Amount Raised

$38.1 Million

$38.1 Million sold, per SEC Form D (first sale Oct 14, 2025)

Round Type

Venture

MinneapolisInformation Technologymarketing & advertising

Investors

Emergence CapitalIVPW CapitalEminence Capital

Quick answer

GroundTruth raised $38.1 Million in a funding round, dated October 14, 2025. Investors: Emergence Capital, IVP, W Capital and Eminence Capital. GroundTruth is based in Minneapolis, Minnesota, United States.

How much did GroundTruth raise?
GroundTruth raised $38.1 Million in a funding round on October 14, 2025.
Who invested in GroundTruth?
Emergence Capital, IVP, W Capital and Eminence Capital are named as investors in this round.
What does GroundTruth do?
GroundTruth is a media platform that drives in-store visits and other real business results.
Where is GroundTruth based and how big is it?
GroundTruth is based in Minneapolis, Minnesota, United States. Fundz records about 370 employees.

Source: Fundz verified event record.

Who else raised in marketing & advertising around the same time

Companies in the same sectors as GroundTruth that raised within 45 days of this round, from Fundz verified event records.

  • Videotto raised an undisclosed amount (Seed) on October 29, 2025.
  • KLIQ raised $2.3M (Seed) on October 19, 2025.
  • Vibe.co raised $50M (Series B) on September 30, 2025.
  • Swish raised $2.3M (Seed) on September 26, 2025.
  • Navigator raised $5.4M (Funding Round) on September 24, 2025.
  • Clarity raised $12M (Funding Round) on September 16, 2025.

Who to call at GroundTruth, and when

A new round usually means GroundTruth is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day GroundTruth raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at GroundTruth, from your own LinkedIn network

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Company Information

Company

GroundTruth

Location

2461 S. Clark Street, #840

Minneapolis, Minnesota, United States

About

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand's advertising.

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Fundz sees it the moment GroundTruth raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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ML-powered predictions for GroundTruth's next move

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GroundTruth raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.