Fundz

Swish secures $2.3 million in seed funding led by BD Ventures to enhance its innovative programmatic product sampling platform.

PRIVATESep 26, 2025

Amount Raised

$2.3 Million

Round Type

Seed

Food and BeverageAdvertisingHospitalityE CommerceDeliverymarketing & advertising

Investors

BD Ventures

Description

Swish announced $2.3 million in seed funding led by BD Ventures to enhance its unique platform that partners with retailers for product sampling. The startup aims to drive conversions through AI-driven customer behavior analysis. Their approach allows consumers to receive full-size samples directly in their online shopping carts. This funding will support their growth and partnerships with retailers.

Quick answer

Swish raised $2.3 Million in a Seed round, dated September 26, 2025. Investors: BD Ventures.

How much did Swish raise?
Swish raised $2.3 Million in a Seed round on September 26, 2025.
Who invested in Swish?
BD Ventures is named as investors in this round.
What does Swish do?
Swish is redefining product sampling with a revolutionary adtech platform purpose-built for CPG brands and grocery retailers.
Where is Swish based and how big is it?
Fundz records about 6 employees.
Who are the decision-makers at Swish?
Fundz holds 1 contact at Swish, including the Founder & CEO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food and Beverage and Advertising around the same time

Companies in the same sectors as Swish that raised within 45 days of this round, from Fundz verified event records.

  • WineSpark raised $1.7M (Seed) on November 7, 2025.
  • Keurig Dr Pepper raised $7B (Private Equity) on October 27, 2025.
  • UMe Tea raised $10M (Series A) on October 24, 2025.
  • Wonderland Foods raised $16M (Funding Round) on October 23, 2025.
  • KLIQ raised $2.3M (Seed) on October 19, 2025.
  • Mokable raised $982K (Seed) on October 9, 2025.

Who to call at Swish, and when

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Company Information

Company

Swish

About

Swish is redefining product sampling with a revolutionary adtech platform purpose-built for CPG brands and grocery retailers. By automating and streamlining the sampling process, Swish eliminates inefficiencies and creates dynamic, measurable campaigns that deliver value to all stakeholders. Founded by retail media veterans, Swish transforms the way sampling is planned, executed, and evaluated—turning it into a powerful growth engine. With Swish, everyone benefits: retailers gain new revenue streams, brands achieve smarter engagement, and consumers enjoy meaningful product experiences. Forget the old way of sampling—Swish is the future.

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Related People

1 contact
Verified contactsAdam, Founder & CEOSee plans and pricing
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Swish raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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