Clarity raises $12 million in funding led by Prosus Ventures, joined by Google-backed STV Al Fund and other investors to expand its AI-powered customer experience platform.
Amount Raised
$12 Million
Round Type
Funding Round
Londonmarketing & advertisingInvestors
Description
Clarity has raised $12 million in new funding, led by Prosus Ventures with participation from various investors, including STV Al Fund. The funding will be used to expand its AI teams in New York, London, and Riyadh. Clarity, formerly known as Anecdote, experienced significant revenue growth this year. The CEO emphasizes the importance of compliance and security in customer experience technology.
Quick answer
Clarity raised $12 Million in a Funding Round round, dated September 16, 2025. Investors: STV Al Fund, Propeller, Phaze Ventures, Oraseya Capital, Neo, Wamda Capital, Sukna Ventures and Tech Invest Com. Clarity is based in London, England, United Kingdom.
- How much did Clarity raise?
- Clarity raised $12 Million in a Funding Round round on September 16, 2025.
- Who invested in Clarity?
- STV Al Fund, Propeller, Phaze Ventures, Oraseya Capital, Neo, Wamda Capital, Sukna Ventures and Tech Invest Com are named as investors in this round.
- What does Clarity do?
- Clarity provides fearless marketing and communications consultancy to the world’s most progressive companies, accelerating positive change and impact in the world.
- Where is Clarity based and how big is it?
- Clarity is based in London, England, United Kingdom. Fundz records about 220 employees.
- Who are the decision-makers at Clarity?
- Fundz holds 1 contact at Clarity. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in marketing & advertising around the same time
Companies in the same sectors as Clarity that raised within 45 days of this round, from Fundz verified event records.
- Videotto raised an undisclosed amount (Seed) on October 29, 2025.
- KLIQ raised $2.3M (Seed) on October 19, 2025.
- GroundTruth raised $38M on October 14, 2025.
- Vibe.co raised $50M (Series B) on September 30, 2025.
- Swish raised $2.3M (Seed) on September 26, 2025.
- Navigator raised $5.4M (Funding Round) on September 24, 2025.
Who to call at Clarity, and when
A new round usually means Clarity is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Clarity raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Clarity, from your own LinkedIn network
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Related People
Clarity raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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