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So Ci Appoints Paul Betlem As Senior Vice President of Engineering

PRIVATEApr 11, 2024•about 2 years ago

Position

Vice President of Engineering

Company

SOCi

Paul Betlem
San DiegoSoftwareAdvertisingArtificial IntelligenceSaasAnalyticsMachine LearningMarketingMarketing AutomationLocation Based ServicesDigital Marketing

Description

SOCi proudly announces the appointment of Paul Betlem as the company's new Senior Vice President of Engineering. With nearly 20 years of experience in engineering leadership roles at Adobe and Oracle, Betlem brings a wealth of expertise in product development, enterprise solutions, and data intelligence to SOCi's growing team.

Company Information

Company

SOCi

Location

San Diego, California, United States

About

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to scale localized marketing efforts across all digital channels in a way that is brand directed, locally perfected, and data connected. Through the use of advanced AI and machine learning, the SOCi platform provides users actionable insights and recommendations while automating time-consuming marketing tasks for hundreds or thousands of business locations. With SOCi, businesses can strengthen their digital presence across local search and social pages, while protecting their online reputation. Our AI-powered platform drives improved customer engagement and market leading results at scale.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.